The solution

In order to enable our client to respect their imperative of a rapid launch, we conducted a market analysis integrating strategic and regulatory criteria punctuated by frequent phases of selection and prioritisation of opportunities to be dealt with in-depth. On the French market, we mobilised our network to meet key players and initiate decisive exchanges in a market still in full restructuring. The rapid mobilisation of experts and decision-makers as well as our dynamics of iteration allowed us to build together, as quickly as was possible, the scenario of optimal launch of the service, allowing at the same time to profit from the best conditions for go-to-market and for addressing high-potential market segments.

The solution

Thanks to a detailed analysis of stakeholders on the subject and the interests and weight of different regulatory and institutional bodies, we helped our client to build an alternative launch strategy by the simple creation of an occupational health service, and as a result, to adapt the marketing of its offer. We explored new fields of development, particularly through an approach of professional branches.

In the end, a new business plan was developed with the client. Translated into a business plan, it allowed the start-up to succeed in its first fundraising.

The solution

We conducted this commando mission by relying on a comprehensive review of the available scientific literature and by mobilising several international experts from each field that we were able to interview, all in the middle of July!
Based on these studies, the client made the decision to pursue and deepen one of the tracks and abandoned the other less promising one.